Putting a Friendlier Face on Marketing

Marketing. Not usually the favorite subject for entrepreneurs and other creative types. But it’s the lifeblood of your business, your career and essentially, your livelihood. Marketing is what draws people to you, gets the word out, brings in contacts and possible partners, and is largely responsible for your income. So why do we tend to resist it so much?

Most of us went into business or choose to work freelance because we love what we’re doing, and also value time freedom. So who wants to be chained to the constant demands of marketing? Like it or not, it’s one of those necessities of working for yourself, but it doesn’t have to be costly and painful. It does however have to be consistent.

The general rule of thumb is market now for clients, customers or bookings in 3-6 months, so you can see why steady efforts are important. In summer months it’s easy to relax on this a bit; warm weather, vacations, barbecues and time with friends all vie for our attention. But taking a break from your marketing now can have disastrous consequences in the months ahead. So how do you stay on top of things without losing all of your summer fun? Here are a few simple steps to make your marketing flow easier like a well-oiled machine.

1. Pick one or two things to focus on at a time. Once you get that working smoothly, incorporate something new into the mix.

2. Write out what your “marketing mix” is, and make sure it is varied for best results. Combine different components such as social media, blogging, SEO, and in-person networking. Be sure to have on-line as well as off-line elements for best results.

3. Take steady small steps – daily is ideal. Make this part of your business routine allocating a set amount of time to it each day. [note: How much time are you spending doing daily marketing now? What would your business or career look like if that was just 30 minutes per day, 5 days per week?]

4. Memorize your lines. Many people call this the “elevator pitch”. I personally don’t like being pitched or pitching, so I prefer the term “warm open”. How can you tell people about what you do, genuinely and sincerely? Write down a sentence or two, know it well and say it often.

5. Get creative and fun with it. Marketing is essentially just letting people know what you do. What would be something that feels interesting, creative and enjoyable for you? Maybe it’s sponsoring an event, contributing an article to your favorite trade magazine, or sharing the details of your latest project at social functions.

Marketing is just connecting with people; letting them know more about you and how you might be able to help them or someone they know. If you take the pressure off and let go of trying to “get something” you may actually make a connection – and that’s something that we all love and remember!

5 Simple Steps To Get Your Internet Attraction Marketing Business Profitable

Internet attraction marketing is basically through various marketing strategies utilizing the internet, you position yourself as a person of value. By offering advice or a solution to a problem you in turn attract people to you.

Once you have established yourself as an authority in the internet marketing world people will begin to trust your judgement concerning internet marketing. When you display the ability to lead and consistently advise people on how to become a success in this ever evolving field of internet marketing, people will be ever so attracted to you. Here are some simple internet marketing strategies that’s essential to your success.

Internet Attraction Marketing Made Easy

1. Create a Blog

By creating a blog, you are inviting other people to interact with you. All of the content that you want your visitors to see will be posted on the blog. Through interacting with you on your blog, people will begin to trust you and will develop a relationship with you.

2. Create Your Content

Be sure that the content you create is of high quality and that it adds value to your views’ lives. Your blog is a reflection of your brand and can make or break your business with the content. You should start with information that is essential for a new internet attraction marketer would need to know.

Think about the challenges that you faced such as drawing more traffic, producing quality leads or converting visitors into customers. You can write some helpful tips and processes that you have learned so others can begin to get the results that they desire. By offering the valuable information and solutions that people are looking for, you will prove to be a valuable asset to them.

3. Increase Traffic To Your Blog

It is very important that you gain a lot of traffic to your website. Many people have no idea how to do that. You absolutely need to share your articles on social networking sites, forums, Twitter, Facebook and anywhere that you can post it. You should always follow or be friends with other people who have the same interests business-wise that you do. More than likely, they will click the link and check out your new blog posts.

4. Build a Subscriber List

One thing that all successful internet attraction marketing business owners know is that you absolutely must have an auto responder, such as Aweber or Get Response. When a visitor who wants the free information that you are offering will immediately get the info sent to their inbox. You will also be able to send follow up tips, training materials or offers to them via email later. This will build a strong and trusting relationship simply by using an auto responder.

5. Constant and Consistent

One of the main reasons that internet attraction marketing businesses fail is because the owner is not consistent with their daily marketing strategies. So long as you are dedicated to building a successful internet attraction marketing business, you will succeed providing you give it time, work hard and put forth the effort to be successful.

Internet attraction marketing if done correctly will make you the expert in your niche. The key to success is to get a system in place. From that point forward, to acquire success is merely discipline. Taking daily actions will do more for you business than you could imagine.

The Great Benefits of Ezine Marketing

What is an Ezine?

An ezine is a newsletter that is delivered via email that members subscribe to, requesting information from a specific niche market. Ezines are also classified as electronic magazines. Ezines are delivered weekly or bi-weekly, but they can be also delivered daily when using solo ads posted on the ezine.

What is Ezine Marketing?

Ezine marketing is the strategy of using ezines to market an online business. It is also the fastest way of reaching potential customers via email when you have no email list of your own. Using this strategy can reach thousand of customers per ezine that is sent out, giving you greater chances of making sales online. This type of marketing comes with no guarantee of making sales from the campaign, but it is widely used and can be a very successful marketing strategy, especially for new websites. Using this technique is a way to blast several emails at one time by using the ezine to blast your ads to their ezine list. A single ezine ad campaign can cost about fifty dollars to deliver your message to the ezine list. This price can be more or less depending on the ezine that you chose to use. The better or larger the ezine, the higher the marketing price will be to deliver your message. Most ezines will have a list of members between five and thirty thousand members. This number can be a lot higher but most of your ezines will be in this number range, which is plenty to advertise to during one delivered message. The great thing about ezine marketing is the fact that there are literally thousands of ezines online that can be utilized during your ezine marketing campaigns.

Who should be using this type of marketing?

Anyone who possesses an online business or a website should be using ezine marketing as part of their on-going marketing campaigns. This type of marketing is very easy to use, and it gives you the ability to reach thousands of potential customers with minimum applied efforts.

If you want to build an email list quickly, you should utilize an ezine strategy to accomplish this task. Ezine marketing is the fastest way to build your own list due to the fact you are able to reach thousands of prospects during one delivered campaign. The same customers on the ezine list can become your own list providing you can get them to sign up on your list once they arrive at your website. This is usually accomplished by giving away a free item or something too good to past by. You must also have an email capture page to make this strategy work.

Why is this type of marketing important?

Ezine marketing is a critical business tool that must be utilized when marketing online. This form of marketing is the fastest way of reaching a lot of potential buyers in the shortest amount of time, with the less amount of money spent during a campaign.

If you have ever wondered how online millionaires have made their fortunes in one day, it’s with using ezine marketing to spread the word or advertise their products for them on the same day.

What is the Best Formula to use with this type of marketing?

There are a lot of ezines online that can be utilized for your ezine marketing campaigns. I recommend using directory of ezines. This site is a membership based website, but it is worth the money spent if you are going to being using ezine marketing a lot. At this site you will have access to hundreds of ezines that have been proven to be successful.

Next, you will need to design a capture page for capturing email addresses. Having your own email list is like printing money on demand. With your own list, you can literally advertise daily, marketing not only your products, but several different products through affiliate marketing.

Once your capture page is online, you’ll be ready to send a solo ad, by using an ezine to deliver the message. I feel that solo ads are the only way to use ezines to deliver your message online. Solo ads cost a little more, but your ad will be the only ad sent out to the viewers, making this solo ad beneficial for only your ad. By using solo ads, you can rest assure that your ad will get read.

If you follow this formula, you will be able to build your own email list, giving you the opportunity to advertise daily our weekly to this same list without any additional advertising cost.

Ezine marketing is a great way to advertise your online business and build your own email list in least amount of time. Ezine marketing works great and should be part of your on-going marketing campaigns.