10 Hot Web Marketing Questions Answered

The web today is a veritable tool to marketing as it has been researched as very versatile and cost effective. The reason I so much like web marketing is because of it’s convenient nature. You see, one has to put the right machinery in motion with very light follow up. The next is to stand back and watch profits roll in. it will not be news today that there are several marketing strategies and methodologies online, it will be advantageous to say that not all of them have what it takes to actually deliver. If you are a newbie in internet marketing, and you are reading this piece, you are in the right place, because all your pending fears will be allayed after reading this article and you will be able to avoid the pitfalls that most newbies find themselves in web marketing.

Question 1: How is advertisement a priority in web-marketing?

Answer: Advertisement is an essential tool that ensures business success. You see one thing is to have an idea and another is to propagate such idea for everyone to benefit. Business without advertisement is like winking to a beautiful girl in the dark. You only know what you are doing, other people do not! I have discovered that ezine ads are very effective advertising solution for better results, especially the small to medium sized ezines. When considering an ezine, ad purchase, one must check for availability. If ad space is immediately available, then it could mean that there isn’t much demand for the advertisement possibly because of poor results. However, if ad space is unavailable for several issues, i.e. If there is a waiting list, then this is usually a good sign that the advertising produces results. It is not a cast in stone rule, but it seems to be fairly consistent in my own marketing strides.

Question 2: Do you think a web-marketer can generate instant traffic? What do you think is the best way to increased website traffic?

Answer: Instant traffic is almost a mirage, the likes of fools’ paradise! As far as all of the hype promising it most people promise instant traffic in trying to sell a submission software or service for thousands of free for all (FFA) link pages or classified ad sites. Theses are shear waste of time and money and surely do not generate any of the advertised traffic. So watch out, do not buy those hits. From my experience, it is only one technique that can deliver instant traffic and that is a joint venture project.

Question 3: what are the needed marketing tactics that internet business owners should attempt to build their online presence?

Answer: what I will recommend is you relationship! Yes absolutely there is not a better daily marketing tactics that can be used. Building relationships is in facets. It includes training and working with affiliates, participating in joint ventures, trading ezines ads with other publishers, bartering for products and services, posting in online forums and answering emails. I believe this is the key to online business success.

Question 4: Do any of web promotion software and traffic tools produce results?

Answer: To be frank here, none of them can really deliver! All you get is SPAM mails from different people after you have submitted your site. So don’t even encourage it.

Question5: How can an internet business owner improve the response rates of his advertising?

Answer: The best way to this is to step in the shoes of the reader! Yes, think like a reader at all times, imagine what the reader likes to read, what does he want? If we could stumble upon your ad or your website what will he hope to find there? For majority, it is one of the following; o A legitimate way to earn money o A solution to an existing problem o A method of finding fulfillment and happiness.

Another point here is sincerity. Is your advertisement believable and realistic? Avoid hype that are too good to be true like plague. Advertisement like earn $30,000 in 30days or lose 30lbs in one week is lies and exaggeration, people won’t fall for such. The better option will be to specify exactly. for example ‘ Let me show you how I added 450 subscribers to my ezine in one week’ will be accepted than ‘Let me show you how I added over 500 subscribers to my ezine in one week.’

Question 6: what is the significance of headlines and ad copy to generating website traffic?

Answer: This is not far fetched! If your headline does not grab attention, your advertisement probably won’t be read. Headlines are absolutely vital to the success of any advertisement. I feel the following tactics will help write killer headlines. o Use power words that pull e.g. ‘Free’, ‘Limited’ and ‘New’ o Highlight customer testimonial. Let others sell for you. o Make them take a test. It helps them see reasons o Talk to the targeted o Instill a sense of instant action or urgency. I.e. today’s the last day.

Question7: Which method produces more responses using a website URL or an auto responder in your advertising? Why?

Answer: The two methods are very important and result oriented. If you are more concerned with guaranteed ability to follow up, then I would recommend using an auto responder instead of a website link. You will be able to collect the email address this way and can even trigger an entire series of periodic messages when the auto responder is mailed to. Testing both of these methods will show you exactly which one is most beneficial for your specific circumstance.

Question 8: Seems like for a while, that advertising in ezines was quite popular how effective is this form of advertising and how can it be used for best results?

Answer: For real, I would say that Top Sponsoring Ads and solo mailings would be your best bet for seeing results. You can also write articles and submit them to other publishers. This can add up to a lot of free publicity in a short amount of time, as you include resource box the bottom of each of your articles, which of course includes your website link. The best way however, to use ezines is to build your own opt-in mailing list. If you provide quality content, you will have loyal readers which are also loyal paying customers.

Question 9: Email marketing is both risky and effective, how can a web marketer reap the benefits of it without participating in SPAM? Is it possible to generate email leads without asking for trouble?

Answer: Don’t ever send someone unsolicited commercial email (UCE) also known as SPAM. There are much better ways of marketing online that are much better ways of marketing online that do not carry the consequence and repercussions that SPAM carries what works best to generate leads is to offer a freebie. Everyone loves the word “free” if you offer the right freebie, then you will most likely be able to see some significant prospects come along you way. Your freebies need to do TWO things in order to see similar results. o It needs to focus in on one of those 3 things that everyone wants, which I mentioned earlier. Provide financial gain; meet a need, point towards fulfillment. o It needs to consist of quality content. A poor quality will not only fail to fulfill its purpose, it will actually damage your business.

Question 10: What is the most important thing an online business owner can do to generate more profits?

Answer: I think there are TWO secrets to success online, and basically there are only TWO. The first is to establish an affiliate program for the products and services that you offer. An affiliate program is HANDS DOWN the best way to advertise your products and see the maximum amount of profits on the internet. The second secret to success online is customer service. You’ve got to provide high quality customer service on order to really succeed. I mean answer your emails promptly. Process those refunds even when the idiot just download your stuff and knew they were going to request a refund before they ordered. Be considerate of others, be helpful to others. Occasionally, give away you product or service to someone who could use them but does not really have the money.

I hope these answers will definitely help.

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Online Marketing Gems For Succeeding Online

When it comes to online marketing, there are many avenues to promote your product. There are up-to-date strategies that work well for the moment, there are tried and true tested methods that will always work, and then there are outdated methods that you simply shouldn’t waste your time on. Honestly, I always try to stick with the methods that will always work.

If you currently have an online business but are confused as to how you should promote yourself in the best way as possible, then I know exactly how you feel. When I first started out online, I had no idea of what I should be doing to get sales. I was lost and confused, and downright hopeless.

It took a few years to finally understand how to do internet marketing correctly, and how to bring more new customers and clients into my business. This is a testament of how hard internet marketing is. I have excelled in all areas of life, from the technology field to even computer networking… but nothing was as hard as internet marketing.

However today, I am proud to say that I know how to make things work, and I know how to succeed in my business. This is an attitude that you need to adopt in your online business also. I suggest you start creating a simple marketing plan that will allow you to focus on the things that you need to be doing everyday in your business.

Even though you may have competition in your niche, you can’t let this be an excuse as to why you aren’t succeeding. I have succeeded (and still succeeding) in many competitive niches online. However because of my marketing plan, I know how to beat the odds, and make money with the best of them online.

You will want to make it a point in your business to develop a daily marketing strategy. With a good daily marketing plan, you can’t lose. You will want to implement every technique in the book. You can either use paid advertising methods, or free marketing methods. Both options have their pros and cons.

I personally like using free marketing methods. There are so many strategies to choose from. You can use article marketing, social marketing, video marketing, forum marketing, blog marketing, press release marketing, eBook marketing and even viral marketing. All of these techniques are highly effective.

Many people don’t want to put the work in to due free marketing, as they prefer to just stick with paid advertising. But if paid advertising isn’t making you money, eventually your funds will run out, and your traffic count will suffer. So you will want to learn how to use free marketing to get traffic whether you worked on your business or not.

These online marketing gems should be considered if you want to experience a lot of growth and success in your internet business. Marketing your business online and getting more website traffic is simple once you develop a plan to get more new customers into your business. So be sure to start using them today.

Good luck with your online marketing efforts.

How Outsourcing Your Marketing Team Can Save You Time, Money and Risk

How successful are your current marketing initiatives and programs? Do you have a marketing team to launch and execute your marketing plans? Many small businesses struggle with making their marketing program effective because they don’t have the in-house talent and expertise to manage marketing projects such as a new product launch, a website redesign, SEO or even the creation of a well-researched and comprehensive plan. Putting all of this together takes time and money and drains valuable resources from other areas of your business.

Consider outsourcing these responsibilities to a third-party marketing consulting company. Here are several important benefits to outsourcing:

1) HIRING A PROFESSIONAL MARKETING CONSULTANT SAVES YOUR BUSINESS TIME AND MONEY:

· Your business saves money in reduced overhead costs (no internal team to hire, manage, provide office space for, etc.).

· You agree up front on how much you want to spend and can cap costs at a certain amount – no more unanticipated expenses or marketing budgets run amok!

· You spend less time spent on daily marketing management, trying to find the right people for an in-house marketing team, and task delegation.

2) OUTSOURCING YOUR MARKETING FUNCTIONS TO A WELL-VETTED MARKETING EXPERT HELPS YOU REDUCE YOUR MARKETING RISK AND BUILD BUSINESS PARTNERSHIPS:

· Your marketing consultant wants and needs their programs to be effective. They will work hard to bring you marketing success, as this reflects positively on them and encourages their continued work with your business.

· Access to an enormous network of skills, talents and capabilities, such as graphic designers, copywriters, website developers, and SEO consultants, to name just a few.

· Knowledge is transferred between both businesses. A savvy marketing professional will get to know your business inside and out. As a result, they’re flexible enough to adapt your marketing program to meet shifting objectives (such as industry trends) quickly and effectively.

Here is a helpful example of a company who outsourced the creation and distribution of a direct mail marketing program:

MARKETING CASE HISTORY:

Opportunity/Problem:

A realty company agent wanted to revamp its quarterly postcard-marketing program to generate new listings. Their company’s previous program’s impact was fading and no longer produced any measurable benefit.

Solution:

The budget for this project was defined, and a cross-platform marketing program was custom created for the realty company. A direct mail postcard would be sent to about 10,000 recipients in the target market. The postcard included individual website landing pages personalized for each mail recipient. The target market was segmented so that each group would receive a more relevant and specific message and personal URL. The landing pages were created for each market segment and were hosted to receive visitors to the website.

Each time a recipient landed on their personalized page, a real time lead was created, and the client was notified of the lead for immediate follow up. The actual return on marketing investment for the first year of this program was 108%, bringing incrementally increased sales revenue and a bottom line profit that far exceeded the cost of the entire program.