Marketing Success In 30 Minutes a Day

One of the hardest things to do as a business owner is make time to work on growing your own business. We’re so busy working for our clients, creating the products or services we sell, or reacting to the Tyranny of the Urgent that there just isn’t enough time to give to our business.

Successful businesses learn that they must prioritize marketing. (That means actually doing some!)

You might reject the idea of spending time on your marketing because these hours aren’t billable. And, when you have a business in which billable hours fuel the engine, it’s a difficult choice to make.

However, there won’t BE an engine unless you’re growing the business, attracting and retaining customers, and coming up with new ways to offer them value.

Demonstrate your commitment

If you’re really serious about making marketing a regular activity, start by scheduling time with yourself on your calendar. Don’t assume you’ll just remember it, or that you’ll do it first thing in the morning. Get serious and write down an appointment.

How much is enough time to work?

When I first started to schedule sessions with myself, I’d block off entire half-days. I thought I’d knock out a bunch of work at one fell swoop, but I found it hard to stay on task for that long, especially knowing all the client work that was waiting to be done.

After compromising myself down to an absurdly short 15 minutes (less time than I spend reading the news online!), I found that 30-minute, focused work periods were ideal for me.

Focused 30-minute work periods

It’s easy to accomplish something in 30 minutes if you’re focused. It’s too short a time to dawdle or interrupt it with phone calls, or else you won’t get anything done.

Some people use a kitchen timer to keep on track. For them, the ticking sound it makes is a reminder to focus on the work and the remaining minutes. However you choose to do it, be sure to keep the time and stop when you’ve agreed to. Otherwise, you may run way overtime and feel resentful. Let the timer remind you to respect your own boundaries and not push yourself too hard.

Can you write a marketing plan in 30 minutes a day?

Sure, you could, but that’s not really the purpose of this time. I’d recommend doing planning at another time dedicated just to that, and then executing and refining it during your daily marketing exercise.

Honor your commitment

Once you’ve scheduled these times on your calendar, honor your commitment. Treat these appointments as respectfully as you would one with your most important client. That means you’re never late or a no-show, and, if you absolutely MUST do something else at that time, you reschedule the appointment by immediately writing a substitute down somewhere else on your calendar.

Remember that others will notice how you treat your commitments to yourself and to your business, among them your clients, employees and vendors. You also send a signal to your Self (your spirit or soul, however you want to call it) and the Universe. It doesn’t feel good to be last on your own list, and somewhere in the mechanism the message “my business isn’t worth as much to me as the business of others” gets filed away.

Honor yourself by keeping promises and nurturing your own business.

Accountability partners

An accountability partner is simply someone who agrees to follow up with you about things you commit to do. Usually you find someone else who wants support in getting something done. Just as two exercise partners can keep either other motivated and on-track, so can you accomplish more when someone else is checking with you and supporting you.

After several months of partnering with a friend on our weekly goals, I found it quite easy to schedule and keep commitments to myself and to work regularly on my marketing.

What’s a good thing to do during your daily – or thrice weekly – marketing exercises?

Here’s a list of things you could do:

  1. Consider how to improve your marketing message.
  2. Call a lapsed client and find out why you haven’t heard from them.
  3. Call a raving fan and find out why they continue to do business with you.
  4. Meditate or pray.
  5. Envision how you’d like your business to look in six months.
  6. Visit a competitors’ store or web site.
  7. Make a list of what to do with your marketing time over the next month.
  8. Attend a networking event.
  9. Study something useful about marketing, business or your industry.
  10. Take a walk while holding the intention, “I am open to receiving ideas about how to grow my business.”

Here’s a list of things you should not do:

  1. Answer the phone.
  2. Chat with passersby. (Remember, this exercise may look like you are doing nothing, so be sure to let people who may see you know that you’re busy increasing the value of your business.)
  3. Check email.
  4. Get distracted by something on the Internet (you only have 30 minutes for your business – you can read everything else later).
  5. Pay bills.

Billable vs non-billable hours

Although you’re not technically paying yourself for the time you spend working on your own marketing, this exercise will definitely pay off for you. You’ll be more centered, more in-control, more effective, and you’ll have more clients, money and profits. So, get out your calendar and make an appointment with yourself right now!

2 Big Affiliate Marketing Mistakes That Can Hinder Your Success

There are a lot of mistakes that can be made when it comes to affiliate marketing. Don’t get me wrong, this is an awesome business, and it’s something that you should continue to pursue if you have already got started in it. The more effort you put into making your business work, the higher the chances of success that you will receive.

But… no matter how hard people try, they always seem to struggle with getting sales. This can happen for a wide variety of reason, and these are some of things that I want to talk about and discuss in this lesson. If you give me the time to point out some of the things that may be hindering your success, I think you will find this lesson quite useful. Here’s the first reason most people fail with affiliate marketing.

1) Thinking if they build it, people will come

Don’t think for one second that just because you build a website or blog, throw some affiliate products on there, and offer an email subscribe box – that people will find you online. You have to be proactive in your marketing efforts. Otherwise it won’t get you far when it comes to getting customers and more sales.

Instead of being lazy with your marketing, make it a point to do something new each day that will grow your business. This is a very important point to consider. If you don’t know how to market successfully on the internet, how will you expect people to find your site? This is common sense.

If I were you, I would come up with a daily marketing plan that you can follow each and everyday, to further grow and enhance your business. Different people grow their business in different ways, but I think that if you put yourself on a schedule you will be good to go. Here’s another reason why people fail with affiliate marketing:

2) Not promoting a good product

It’s important to go into a niche market and promote products there. But if you’re promoting a product that is stagnant, isn’t getting any sales for you, and you’ve been at this thing for the last 6 months… it’s time to cut it loose. Always find winners that people have been successful with, and start marketing to get sales.

Be sure to build your own email list so that you can get a predictable and consistent stream of traffic and sales coming in everyday. Rome wasn’t built in one night, and neither will your internet business. So keep learning about affiliate marketing, get traffic, and learn how to drive traffic to your website.

Good luck with your affiliate marketing efforts today.

Marketing Your Business: Our Top Eight Tips

How to market your business? It needs your continual effort. You need keep learning and practicing to find out where your real customers are and how to target them effectively. How in other words, how can let other people find your business? It should be a long term plan and investment. You should consider it as your job, your business. You need take care of it. If you respect your business and work on it with your effort, you will be rewarded eventually.

So where to begin? Here are some tried and true tips that will help you market your website with confidence. You can begin marketing your website when:

- Your website content is complete. This includes your website text, products you want to sell, the correct title, descriptions, and hidden keywords.

- You are ready for your first customer. You need test it by yourself before send your website to public. Make sure all links are working, the order form is ready. Testing everything you can think of. – You have a clear knowledge of the product(s) or service(s) you want to sell online. You need understand your product very well. Please remember: content is the King. When most people think about marketing, they think of advertising.

Don’t fall into that trap. Marketing also encompasses your design, your page copy. According to MediaMetrix, 75% of all repeat visitors come back to a site due to the site’s content. It is vital that the content be good, compelling, new, and free. Offer some valuable freebies so your visitor will come back to visit your site.

Tip 1. Prepare to Collect Email Put an form on your website to let visitors to subscribe to your mailing list. You can initially offer them a free ebook or a valuable report. Then you follow up with them using the auto response system. You can start to sending out your own newsletter weekly or bi-weekly to your opt-in prospects. They have option to remove themselves from your list if they are not interested in it. Even you do not have a website, you can still collect opt-in people’s email address by advertising your eZine with your auto response email address.

Tip 2. Use Pay-Per-Click Services Set up an account with a pay-per-click (PPC) service, such as Overture. Pay-per-click means you pay for every visitor that comes to your site through the service provider. You post an advertising on the sites. If visitor clicks your advertising, you will be charged. At very beginning, it is recommended that starting from small, like pay $0.05 or $0.10 per click. You need time to test which key word is better and which advertising works out. The Overture network includes big names like Yahoo!, MSN, AltaVista, Lyocs, HotBot, Netscape, Dogpile, Metacrawler, and Go.com.

Tip 3. Submit Your Site to Your Search Engines Once your website is ready, submit your site to major search engines. Please make sure not to submit your site too often to those big search engine companies. They will ban your site out if you submit the site frequently. They will eventually include your site in their index. For small search engines, you can use some automatic software or service to submit your sites since there are thousands there.

Tip 4. Create Your Signature File A signature file is a short message that goes out at the bottom of each message. It contains your name, your contact, like your email address, your website if you have one. Then add a brief description for the product you want to promote. You can create a signature file at the end of your email. You can create a signature template file in the “mail preference” area, or some other area depending on what kind of email service you have. Make sure to keep it down to 4-5 lines with 65 characters wide. Save it to your local hard disk. You may use this short signature file for your future articles’ resource box.

Tip 5. Submit Articles to eZines

Starting to write articles, then submit it to eZines. You can reach thousands of peoples with your products and service for FREE.

How it works? If you are familiar with some area, like gardening, cooking, or how to use a specific software… just think of any topic people may have interest in, then write it. Make sure there is some good value in it so people will like to read it through. Once you finish it, just go ahead to contact some eZine editors with a short cover letter. Tell them you have an article which is valuable to their eZine readers and wish to post it.

At the end of each eZine, there is a resource box. You can put your signature file you create or some other kind of contact information. People will know you from there or may contact you if they are interested in your topic and want to learn from you more.

Tip 6. Increase Your Link Popularity Link popularity, or the number of quality websites that provide a link to your website, is a vital part of your online marketing campaign. If you have a business, check some website which offers the products which will benefit to your customers. Like if you own a website builder, you are looking for the business who can provide the graphics, free business cards, etc.. Once you find a site with good content, then you contact the website owner. Tell him you want to swap the links. It will take some time and effort to do, but the reward will be big.

Quality link popularity can not only get you listed in the major search engines without you ever having submitted your website, but it will help your website move up in the search engine result rankings as well. Tip 7. Start Your Own Newsletters If you want to build relationship with your client, or really want to make money online, a good newsletter will help you. You can send out your newsletter weekly, bi-weekly. Do not send out once a month since the time span is too long, people may forget you.

Writing a newsletter may be hard at the beginning. But once you start, you will realize you can do it, and do it successfully. Of course, you need learn a lot of materials, and write the valuable information to your people. Gradually you will build up the good relationship with you. Down the road, they will join into your business.

Tip 8. Build a Daily Marketing Routine Market your website daily, even if it’s just for 15 minutes. Get into a daily routine–even if it is only for 15 minutes. Doing so will increase your traffic, your customer loyalty, your sales, and your profits. It will pay big dividends months or years from now. Daily promotion activities include:

- Email. Responding to customer’s e-mail in a timely manner. If this is overlooked, you could lose hard-won customers. Many Internet businesses have earned and kept business based on their ability to respond quickly to customer email. Customers appreciate a timely response.

- Update Your Site. Keeping your site fresh with new content is vital, even if you are selling product. By expanding your content you are not only giving new content for your customers to read, but you are also expanding the number of pages listed in the search engines, which will increase your chances of appearing in the top of the search results. Search engine likes fresh contents. – Link Popularity. By contacting sites on a daily basis, your link popularity will increase, and if you do it right, your Link Reputation will increase as well.

- Write Articles. Writing an articles or prepare a newsletter. Contact eZine editors for submission. Keep learning new information and marketing strategies, apply the latest technology into the marketing campaign.

If you apply the above 8 methods, you will gradually build up customer base. In the long term, you will have a successful business.