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6 Internet Marketing and Social Media Strategies to Grow Your Brand Awareness

One technique used today to build greater membership levels is using a combination of Search Engine Optimization, a LinkedIn group page, Twitter announcements of leads, and using a company blog.

I have used these technique to go from a membership of twenty nine thousand to over forty six thousand in a matter of three months. This was all with a daily marketing budget of five dollars.

This rapid growth also brought an average income of two dollars per month per member, which equates to a little over ninety two thousand dollars per month. This has allowed my companies and services to become known through our industries as invaluable sources of leads as well as being incredibly inexpensive.

2. In addition to these strategies, another tactic which can be used is to allow your members to supply content to your site.

3. Other strategies used to develop membership growth is posting videos to a YouTube channel to basically provide video documentation of the events that I review/attend. Whether this be conferences, expos, or networking events, they all bring traffic back to my web sites.

4. I use OnlyWire and Ping.fm to publish updates to all of my bookmarking and social media pages automatically.

5. Much success can also be achieve tons of success with Twitter as much of the people that need their events, companies, and products publicized have accounts on Twitter. Twitter has also helped me get my proverbial foot in the door of many companies around town.

6. Facebook Fan Pages are slowly growing fans organically (without Ads or other number boosting techniques) and they are usually loyal. Many people have mentioned recently that if done differently, they purchase advertising for their Facebook fan pages right off the bat.

Marketing With Social Media: Using Leverage In Your Social Media Marketing

Strategies for marketing with social media are fairly common. Unfortunately, high quality strategies are few and far between. As an author an online marketer, I have every reason to use leverage in my daily marketing activity. Well-meaning contractors abound on crowd sourcing sites such as Fiverr, but their tactics often leave something to be desired. Some can even hurt your business.

If you’re looking for leverage in your social marketing efforts, there are a few steps you can take that will dramatically improve your efforts without impacting your schedule.

The first thing to do is get a Posterous.com account. Posterous is great – it’s free and extremely powerful. Your account comes with a hosted blog, which is always a plus. But the reason to use Posterous is that it is the ultimate in social media marketing leverage. You can create blog posts by email and distribute them to your entire network of Web 2.0 properties. This includes other blogs, Twitter, Facebook, LinkedIn, and a complete array of top social networking sites.

If you don’t have an account, you can set one up yourself. There’s no need to hire a contractor or have your assistant get you through this. In fact, handing off this task would take longer than doing it yourself. It’s really easy to do, and it’s quick.

Choose a user name that relates to your business or area of expertise. This user name will be the name of your Posterous blog, the URL for that blog, and the email address you use for posting content remotely to your blog.

For example, let’s just say I have a blog called Marketing Power. I don’t really, but let’s say that I do. The fictitious URL for that blog on Posterous would likely be something such as <a target=”_new” rel=”nofollow” href=”http://marketing-power.posterous.com”>http://marketing-power.posterous.com</a>. The fictitious email address would be <a href=”mailto:[email protected]”>[email protected]</a>. Do you see how your user name gives you leverage here? The next time you want to dispense advice to a customer or client by email, simply cc them. Address the email itself to your Posterous account, and will post to your blog. Now you’ve got a marketing asset that you can refer to in the future again and again, as well as backlinks and eyeballs on your intellectual property.

The next thing to leverage when marketing with social media is to link your Posterous account to your other social networks such as Twitter, YouTube and LinkedIn. This creates a feed to these social sites, and your content will automatically be published, posted and tweeted.

Here’s what that looks like. If I send an email to my Posterous blog from my regular email account, my email will post as content on the blog. The subject line will serve as the article title. Everything I write in the email will be posted, including photos, so it’s important to include only the material I want to publish. The content is then re-posted on my other social sites that I’ve linked to my Posterous account.

The thing is, once I’ve taken the 3 minutes to get set up on Posterous, working this way doesn’t take any extra time at all. The only thing I’ve changed in my work flow is the addressee on the email. I’ve moved my client’s email address to the cc line. See? Leverage.

You can have more than one “space” on your Posterous account. In addition to Mind Power, I have spaces for Leadership and Success, Local Business Tips, and Wordcraft. These all correspond with the topics of my published books and audios, currently selling on the top online retail sites. Using Posterous allows me to publicize my work and help more people.

Give a little consideration to how you’d like to use this social marketing strategy for your own efforts. If you’re planning to do marketing with social media, there is magic in using this strategy. Google loves to see open-ended link wheels with high quality content. If each of your web 2.0 properties is tightly focused on a specific topic, adding content regularly will only help your ranking in the search engines. Adding a touch of leverage will help your social marketing process run smoothly – and get your content noticed.