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Is Your Phone Part of Your Marketing Plan?

Attracting new clients in this economy can be a challenge. You need to get creative and adapt the way you promote yourself. Here are a few simple strategies that you can implement and integrate in your marketing plan today. There is a tool that lots of small business neglect. It is just right there on your desk, but you may not think about it or and you may even be afraid of it.

What is this tool, I am talking about? Your phone. Yes, your phone is a powerful tool that you could use effectively to attract new clients.

In 1998 I started a telemarketing company in France and I was spending 6 to 7 hours on the phone, selling my clients products or setting up appointments for them. I know that calling prospects is not very fun, but I am not speaking of cold calling here. I don’t want you to buy lists of potentials clients and speak to total strangers. I am talking of integrating your phone as part of your follow-up system. You will contact only people that you already met at networking events or online via social media.

Let’s say that you attend networking events on a regular basis, you probably have tons of business cards on your selves or on a shoes box, and are just not doing anything with them. Go back to this pile of business cards, send an email to reintroduce yourself. Use your normal introduction about your services and ask those people what you can do for them or how you can help them.

If you get a response, instead of emailing the person back, pick up the phone and call them. You already spoke with the person or met them online. It impresses people that you take the time to actually connect one on one. Make sure you are not trying to sell them anything, that is the tricky part, give them free and valuable information that could help their business. Networking is not about you, it is about them. Networking is not about selling but building a relationship.

If people don’t reply to your first email, don’t be mad, it doesn’t means they are not interested right this minute or they haven’t read your email yet, or maybe it went to spam, or they maybe too busy at the moment. There is no reason to fret. There are a thousand reasons people don’t get back to you right away. Wait for few days or a couple of weeks and send another email or send them some information by mail.

You remember the old way to do business – using the post office, well it still works, but only if you actually use it! Combining email and mail doubles your chance to reach people and double your rate of answers. When you pick up the phone after a couple of exchanges, you will see that you will get a lot more chance to attract clients.

After all this online and print information they have received from you they already know about you and your business. They know you care about their problems and can provide them valuable information, so they will either take the time to speak with you on a spot or if you call at a bad time you will get a chance to schedule a phone appointment to speak with them at a later date.

What about calling your previous clients, they already know and like working with you? Do you have a new product or service that you would like to tell them about? Always remember to list the benefits and describe how your new product will help them. Too many small business owners are too busy selling and marketing that they neglect their current clients. It is much easier to have a client become a repeat client than to get a new client. So check your database, who could you call right now?

I don’t have my telemarketing company anymore but, I still use the same techniques. I contact each and every person who contacted me for a free consultation. I give my clients a call within 3 months of the consultation to make sure they are getting somewhere in their process. Then I give them a call at least every 3 months to get updates on their project. If they are still not ready for my help I may call them every 6 months.

In the meantime I keep sending my newsletter, stay on top of their mind and check up via email to keep them interested. When I call they are not surprised; they do not reject my call. They are actually glad to see that I still follow their cases and I am still there to help them; I am still building the relationship.

So pick up your phone NOW.

Call your previous clients; reconnect with the people you met since the beginning of the year. Find out how you can help them. Create a follow-up system to keep in touch with them on a regular basis. Don’t just call once and forget about it. Use software like Act or Outlook Express to set reminders of when to call. Schedule a few hours a week to call your contacts and clients. Try it for the next 30 days, track your results, and then check how many new clients come rolling in. You will be surprised by the results. Integrate the process into your daily marketing plan.

Your own phone can change your business, it is as simple as that.

Stock Market for Dummy

It is not easy to start trading on the stock market when you have no financial background at all. It shouldn’t be difficult to prosper, though, if you follow certain guidelines. Being organized and disciplined are two very important factors in this business. Don’t let all the information you gather confuse you. Make sure important decisions are taken before you start risking your money.

Decision 1 – Investing or Trading?

The answer to this decision can be found in the type of person you are and the time you intend to dedicate to the stock market. Here is a guideline that should help you understand the type of investor or trader you can be.

Type: Long/Short term investor

Hold Period: Months to Years

Time Required: A couple of minutes every week

Being an investor is different from being a trader. Investing can be done through a broker and shares bought can be kept for a long period of time. Daily market fluctuations are not really your problem and the time required to check your investments is really minimal.

Type: Swing Trader

Hold Period: Days to Weeks

Time Required: A couple of minutes every day

Swing traders normally buy and sell shares every week, with the intention to hold to their positions for only a couple of days, sometimes a week or two. Being a swing trader, more time is required in front of your computer, or on the phone with your
broker, and the profit is made as a result of a move in a stock that occurs in a short period of days.

Type: Day Trader

Hold Period: Minutes to Hours

Time Required: Several hours every day

Being a day trader is the ultimate in stock market trading. This requires a good setup which should include a PC with a couple of monitors, and a fast internet connection. Day trading is not for everyone, but if mastered could be the most profitable form of buying and selling shares on the stock market.

Decision 2 – Fundamental or Technical?

Buying or selling a stock should always be a result of a trading system already in place. If not, that is where trading becomes gambling. A trading system can be either based on news and figures related to a particular stock, known as ‘fundamental trading’, or one could have a system based on charts and analysis of the stock, known as ‘technical trading’. A combination of the two can also exist, but normally traders tend to stick to either one or the other system.

Again, this decision is also based on the type of person you are. If you are a person who likes watching news every day and don’t find problems in getting to know all there is to know on a particular stock, getting to know about the company, its directors, what they really do, their products and services, then trading based on fundamental analysis could be for you. If on the other hand, you prefer working with charts and software that can be used as a technical tool, as well as back-testing systems, then you would probably feel much more comfortable trading the technical way.

Beyond the decision

Whatever decision you take, one of the most important aspects of trading is to stick to your system and your plan. Don’t improvise during market hours. If your system is not trading profitably, you can always go back and see what’s wrong at a later time when you are not trading.

This is only the beginning. You can never stop learning about the stock market. Don’t rush into it just for the fun of it. Treat it as a business, from which one day you can reap great benefits from.

2 Daily Things To Do To Have A Thriving Internet Business

How often do you test things out in your internet business? Is it frequent? Are you constantly finding yourself tweaking your website and changing your email marketing sequence to test which approach will yield you the most results? If so, then obviously you’re doing something wrong in your business.

You shouldn’t need to constantly tweak and update small, technical things about your business. Everyday you should know what you need to be doing to promote your site. And this is how you make your business predictable and profitable over the long term. And I want to shed some light on this topic.

In this lesson, I’m going to go over some of the things that you should be doing to have the successful internet business that you are looking for. If you’re tired of not seeing any sales in your email inbox, you should know that it can all be changed. But it has to be done one step at a time. Here’s the first thing that you should be doing to have a thriving internet business:

1) Put yourself on a daily marketing schedule

True success in your business will ultimately depend on how well you’re able to follow simple step-by-step instructions. If you can lay out a daily marketing plan for your business, you will see that marketing and getting traffic is incredibly easy. Getting sales is ultimately a marketing job. Without the good marketing, it’s going to be hard to see any kind of results in your business.

This is very important because you only have so much time in a day to do marketing. If you have a full time job, and you started your internet business so that the income could replace your current job, then everyday you come home from work, you will have a set amount of time to market your business before you go to bed.

Because of this, it’s important that you use your time wisely. Stick with strategies that will deliver the best results, and if you’re doing some advertising, make sure that you’re breaking even, or making a profit. If you’re losing money on each new customer that you get, then you will want to put together a strong backend marketing plan that will help you to recoup your loss, and help you to turn a profit on the next sale that you make from your customer. Here’s another thing you should be doing if you want to have a thriving online business:

2) Build a list

Building an email list is paramount in terms of your online success. These will be the best group of people who will buy from you. If you just lead a lot of people to your sales description page, a lot of them won’t buy – in comparison to how many sales you could have made by building an email list.

They say that the money is in the list, and I totally agree. And the more subscribers you get, the more money you will make over the long term.

Take these 2 tips and put them into use today.

Good luck with marketing online.