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Goal Setting In Online Marketing

I learn a very valuable lesson about goal setting online when I first started selling on eBay. It took me 3 months to become an eBay Powerseller and a Top Rated Seller – but those were a rigorous 3 months that I had to endure due to the fact that I was marketing like a mad man on eBay.

And I say that it was “rigorous” because I had put myself on a daily marketing plan everyday, and I followed it each and everyday. Combine this with packing products, buying supplies, and driving down to the post office everyday… you can easily see how someone could get burnt out from selling on here. But if I had employees, that would have been a different story.

The point I’m trying to make here is that I set small goals for myself each and everyday that I was selling on eBay – and it paid off. When I finally ended my tiresome eBay business and decided to launch my own website, the same goal setting tactics that I created for eBay became the basis of how I was going to promote my website online.

Because of this, I didn’t have to scramble around worrying about what I was going to do everyday in my business. When I looked at my goals sheet, I made sure that every goal that I achieved, I checked it off the list. And the next day I did the same thing, and the following day also, and etc.

You should do the same in your business also. It’s not good to not have a plan online. Even if the bulk of your marketing is done via paid advertising, you still have to figure out what the most effective places are online to be advertising at. Some of your top choices could be Google AdWords, Bing Ads, PPC content network, advertising on high traffic blogs and websites, and even purchasing advertising slots in forums.

The more you set out goals for yourself, the easier your life will be when it comes to marketing your website. Whether your agenda is paid advertising, free marketing, or both, you will still need to set goals. And with free marketing, this is definitely something that is true.

It’s so easy to get wrapped up around a variety of different strategies that people say are working for them, but when you try to apply it – it doesn’t work. But you should know that free marketing does work, but you will have to do A LOT of it. It’s not cake walk. It’s not like paid advertising where you can set it and forget it. Free marketing is something that you have to do everyday, and is something that you have to monitor on a daily basis also.

You need a goal setting roadmap. What are your plans tomorrow to promote your business? This is a crucial reason why people fail online. They don’t test, track, or set any kind of goals. It’s like having an online business is an exercise in futility for them. Don’t be like these people. Set goals so that you can reap the benefits later.

Be sure to take these goal setting tips for your internet business to heart and make sure that you can implement them everyday. You want to set enough goals per day where you are productive, but also where you have a good bit of leisure time for yourself.

Good luck with setting goals in your online business.

Understanding The Meaning Of Internet Marketing

Do you know what “internet marketing” is? It’s simply a method of promoting your products and services effectively on the internet. Many online business owners struggle in their business because they don’t have an internet marketing plan to follow. Because of this, a lot of people go out of business and exit the online marketing arena altogether.

Luckily for you, you should know that there are plenty of ways to market your products and services on the internet. And some of the best strategies that you can use won’t cost you a dime. This is the benefit of internet marketing, and it’s why I think a lot of online business owners can stay in business – instead of exiting this game altogether.

More than likely if you’re new to marketing on the internet, you will start off with pay per click advertising. This is the fastest way to get tons of traffic to your website, and hopefully to close sales. But pay per click can be addictive, so it’s in your interest to make it work for you. Lots of testing will be required, but once you’ve mastered it and are making a profit or at least breaking even… you can lay rest assured that you will probably have a successful online business.

A great way to learn more about internet marketing is by doing your research via Google, or by reading articles and hanging out in forums. There are a ton of internet marketing forums on the web – you just have to know which one to join to learn about internet marketing, and to get traffic back to your website.

Some of these forums allow you to promote your website via your “signature”. Your signature is simply the area underneath your posts where you can advertise something for free. Forums that don’t allow you to have a signature and leave your website information there should be avoided. Only use the forums that allow for advertising in your signature.

Hopefully the concept of internet marketing should be clear in your mind right now. Start networking with other online business owners on the internet, and you will learn a lot of things right away. Like I said go to a forum an soak up all of the information on the forum that you can find. More than likely you’ll find the perfect solution to the marketing problem that you have been having in your business.

And along with marketing your online business, you should consider offline methods of marketing also. See if you can use postcards, direct mail, newspapers, or even classified ads to bring people to your website. Leads that you acquire offline are more valuable than leads that you acquire over the internet. And when I say “valuable”, I mean that they are more willing to buy from you than someone who strictly finds your site online.

When marketing your business, you will want to make sure that you’re spending your time effectively, instead of wondering and visiting other peoples’ website, trying to determine how their making money and how much traffic they’re getting. Stick with a daily marketing routine, and you will be good to go.

Good luck with marketing your internet business today.

Investing One Hour Per Day in Your Marketing Strategies Is Like Rocket Fuel for Sales

Entrepreneurs face two major struggles: time management and the feast or famine cycles of business. Scheduling one hour of time per day, every day, without fail, can help you take control of both problems before they take control of you.

Schedule One Hour Per Day to Market Your Company

Set aside one hour per day, at least five days a week, to handle the marketing and promotions of your business. Even if you hire a freelance writer or marketing expert, you should also be taking action steps to promote your business.

Whether you schedule your time in the early morning, midday, or late afternoon is up to you. Choose a time when you’re unlikely to be pulled in the usual 20 different directions an entrepreneur is pulled in each day. If you find that it’s a struggle to sit down and concentrate for an hour, try this trick. Go to the store and purchase a kitchen timer. Put it on your desk. Set the timer for one hour. The ticking of the timer reminds you to focus, and you don’t have to watch the clock to see when your hour of focused attention on marketing is up…the timer dings when it’s time to stop.

How to Use Your Time Wisely: Marketing Strategies for the Entrepreneur

Your daily marketing hour is like fuel for your sales. Investing one per day into your marketing drips steady, consistent fuel onto the engine generating sales and leads for your business.

Most businesses go through a feast or famine cycle. Aside from some industries such as the garden center industry, which generates 90% of its yearly sales from April through June when people are busy buying seasonal plants, most businesses can do better smoothing out the sales curve. Entrepreneurs are notorious for marketing themselves into a sales roller coaster. When things are going great and business is flowing into the company, they’re so busy handling clients and orders that they forget to promote their business. A few weeks later, the sales engine sputters and stalls because the fuel – marketing activities – is gone. The entrepreneur forgot to refill the tank!

Keep your sales engine fueled through steady, consistent marketing practices. One hour per day, every day, builds your business steadily.

Marketing Strategies for Entrepreneurs and Small Business Owners

Okay, so you’re intrigued by this one hour per day thing. What marketing strategies (fuel) should you use to generate sales?

Small business marketing strategies most entrepreneurs can tackle themselves in one hour include:

  • Writing blog posts
  • Comment on blogs and industry-specific forums
  • Ezine articles and content marketing articles
  • Social networking posts and updates
  • Website updates
  • Advertisements
  • Email marketing
  • Video clip

Take these action steps today:

  • Which time of day do you want to devote to your marketing activities? Write it down. The action of writing something down represents commitment to a plan by your subconscious.
  • Make a list of five steps you will take this week to promote your business. You can see my article on five marketing steps to take or make up your own.
  • Then do it!

One hour per day invested into your business 5 days a week, 52 days per year (give or take), results in 260 hours per year devoted exclusively to promoting your company. Now that’s adding ROCKET fuel to your sales generator!