Archive for

Using Viral Marketing And PPC In Your Online Business

Are you having a tough time escaping the “rat race”? Is corporate America not paying you enough money to live the illustrious life that you want to live? If you answered “yes” to both of these questions, then you should know that the best way that to get out of both of these situations is with a job.

Now I’m sure you’ve probably heard of multiple ways to start your own business. If you’ve decided to start an internet business, and like the idea of affiliate marketing, this is a good avenue to take up. But there are some limitations to affiliate marketing, and before you can sell anything, you need to know how to get tons of people in front of your affiliate site.

To do this, you need website traffic. Website traffic is something that a lot of beginners to internet marketing don’t know how to do. They buy product after product looking for the big “Holy Grail” of traffic generation, without knowing that all you need to do is follow a simple daily marketing regimen.

Now if you stick with the tips in today’s lesson, you should be getting website traffic simply and easily. It’s not hard to do, it just requires patience and persistence. In fact, let’s take a look at the first traffic strategy that you can use to boost your online sales and profits in your business:

1) Viral marketing

There are all kinds of forms of viral marketing. You have the eBook viral marketing strategy, the video viral marketing strategy, and even the “refer a friend” viral marketing strategy. All of these strategies work very well, and you should be using at least one of them in your business today.

The best viral strategy that I like is the free eBook strategy. With this strategy, you can to embed product and affiliate links into your eBook, and earn sales from it whenever someone clicks through and buy from any one of your links. To turn it viral, on the title page of your eBook, tell your reader that they have your permission to distribute your free eBook on their website – and all across the internet. Here’s another traffic strategy that you can do:

2) PPC

PPC or pay per click advertising is a favorite amongst many online marketers. You get traffic quickly and easily, and you can get sales within a matter of hours depending on your advertising budget and cost per click. Typically the higher your cost per click, the more traffic you will get.

The premier PPC company on the internet is Google AdWords. There are many books on this service by Google, and a lot of them have lots of good information in it. When you use AdWords, just make sure that you’re making a profit, or at least breaking even. If you’re just starting out, you have no idea of what the average lifetime value of a customer is. So until you can figure out this number, remain cautious with your PPC advertising campaign.

Both of these traffic strategies are excellent for getting you more sales and profits on a daily basis. The more you work on both of them, the more traffic you will stand to get, and the more opt-in subscribers you will get… which will then result in sales. So use these techniques today.

Good luck with using these tips in your online business today.

SEO Consultant and Marketing Techniques

Organic Inbound Links

One of the most important things we fail to realize is link building and how it improves your optimization efforts. I am talking about organic link building and how it is more about other web sites than your own. You will be surprised how quickly you can move up the search engines with a simple method of link building.

Sources of Link Building

You need to build what is called organic inbound links from another website linking to your own and what you want to do is establish a network of inbound links to your site. You also want these links to be of high quality so as to not bring your site down in the search engine ranking. You must be selective in choosing which web site your going to place your links on as search engines evaluate the validity, usefulness, integrity and popularity of the linking sites.

Do not post links on Link Farms or do any interchanging with unknown sites as the search engines have changed there method of indexing and these do not work anymore. Your links should be relevant to your site and your audience and not just be a link from a popular site. To get the ranking you desire your source of inbound links should vary and this should be one of your daily marketing strategies that you work on in earnest.

Tools Are Useful

You can us a browser add-on called Google Toolbar which displays the rank of any web page you may be thinking of adding a link to. You can find out the integrity of the site before posting a link to your site. You certainly do not want Google to ban you for thinking a link is coming from a spam site or have your ranking reduced because a link has come from a poorly indexed site.

It works the other way around also by placing links on reputable sites will add value and can multiply very quickly putting you on your way to success. Imagine what having an entire network of sites linking to each other can do for your business. That is what a good SEO Consultant can do for you.

Use your SEO Consultant to help you put links on your websites for one of the pitfalls of doing it yourself is spam and viruses coming from some of the links. You surely do not want to spread viruses to your linking sites also.

New Content

You need new fresh, relevant content in the form of Press Releases, Articles, Blog, or Video with a link to your website. You place your links to keywords in your relevant articles that you submit to article directories, blogs and forums. This will help spread your relevant content on the web. But remember your visitors need to be updated regularly with the latest information in your niche, add content every week of about 2 to 3 pages of new content.

A SEO Consultant can provide this kind of content creation service for you increasing search visibility and bring visitors quickly along with free links to your new pages increasing the value of your website. And once you have the visitors coming and the site is making profits she can keep the propulsion going on a regular basis for you.