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How Outsourcing Your Marketing Team Can Save You Time, Money and Risk

How successful are your current marketing initiatives and programs? Do you have a marketing team to launch and execute your marketing plans? Many small businesses struggle with making their marketing program effective because they don’t have the in-house talent and expertise to manage marketing projects such as a new product launch, a website redesign, SEO or even the creation of a well-researched and comprehensive plan. Putting all of this together takes time and money and drains valuable resources from other areas of your business.

Consider outsourcing these responsibilities to a third-party marketing consulting company. Here are several important benefits to outsourcing:

1) HIRING A PROFESSIONAL MARKETING CONSULTANT SAVES YOUR BUSINESS TIME AND MONEY:

· Your business saves money in reduced overhead costs (no internal team to hire, manage, provide office space for, etc.).

· You agree up front on how much you want to spend and can cap costs at a certain amount – no more unanticipated expenses or marketing budgets run amok!

· You spend less time spent on daily marketing management, trying to find the right people for an in-house marketing team, and task delegation.

2) OUTSOURCING YOUR MARKETING FUNCTIONS TO A WELL-VETTED MARKETING EXPERT HELPS YOU REDUCE YOUR MARKETING RISK AND BUILD BUSINESS PARTNERSHIPS:

· Your marketing consultant wants and needs their programs to be effective. They will work hard to bring you marketing success, as this reflects positively on them and encourages their continued work with your business.

· Access to an enormous network of skills, talents and capabilities, such as graphic designers, copywriters, website developers, and SEO consultants, to name just a few.

· Knowledge is transferred between both businesses. A savvy marketing professional will get to know your business inside and out. As a result, they’re flexible enough to adapt your marketing program to meet shifting objectives (such as industry trends) quickly and effectively.

Here is a helpful example of a company who outsourced the creation and distribution of a direct mail marketing program:

MARKETING CASE HISTORY:

Opportunity/Problem:

A realty company agent wanted to revamp its quarterly postcard-marketing program to generate new listings. Their company’s previous program’s impact was fading and no longer produced any measurable benefit.

Solution:

The budget for this project was defined, and a cross-platform marketing program was custom created for the realty company. A direct mail postcard would be sent to about 10,000 recipients in the target market. The postcard included individual website landing pages personalized for each mail recipient. The target market was segmented so that each group would receive a more relevant and specific message and personal URL. The landing pages were created for each market segment and were hosted to receive visitors to the website.

Each time a recipient landed on their personalized page, a real time lead was created, and the client was notified of the lead for immediate follow up. The actual return on marketing investment for the first year of this program was 108%, bringing incrementally increased sales revenue and a bottom line profit that far exceeded the cost of the entire program.

How To Achieve Article Marketing Success

Article marketing success is possibility for everyone, without any exception. The entire success someone experiences or not, is mainly a question of the strategy itself. This article will reveal a few tips to let this success happen to you and your business. It doesn’t matter how much success or failure you’ve experienced before, because the right moment to change something is always now.

Choose your direction:

The first decision a person has to make when it comes to experiencing article marketing success is to define his or her direction. There is no way you are going to succeed with a method or niche you are not passionate about. It doesn’t matter what you touch, but it has to bring influence, power, happiness, and focus to your daily marketing. If you write article after article with no real purpose, no real sense of what you are doing, you will probably fail. What you need to do is to pick a particular subject that you are naturally good at. It might be sport, business, fishing, travelling or whatever. No matter what it is, just pick it and go for it. Once the direction and niche is well defined you can move to the second step.

Build your website:

Building a website will make fun and brings success by going with the flow. The decision to build a website must arise with positive attitude, and action. Your blog, page, or website should be build because of the sake of direction, and not the sake of must. Most failures on the internet happen because of lack of direction or lack of purpose. Only by being present when writing articles for your website or article directories you actually can provide the value others seek. If your niche should be health you want to consider providing content about nutrition, sports, and relationship development. Just choose the topics you think you can write the best content on.

Write articles for article directories:

One of the best approaches that are been offered to you when it comes to driving traffic is using article marketing. Submitting a single article to a popular article directory will help to drive traffic and build relationships with your readers.

Your article must be well written, SEO optimized, converting, providing value, getting to the point, grabbing the attention of the readers and calling others to act. It is not difficult to bring all those points into one single article if the topic you write about is GREAT.

Article marketing success is a question of applying these 3 strategies for your own niche.

Internet Marketing Knowledge For Beginners

Are you stumped as to how to get traffic to your website? You know many people go for years trying to figure out the internet marketing game, and sadly, a lot of these people stop trying to make it work for them. For most people like this, they’d rather go back to a job where they’re making nowhere near the amount of money they could be making with an internet business.

But what can I say. You can bring a horse to the water but you can’t make him drink it. So many online business owners say that they’ve “tried everything”, but when you take a deep look at things, you will find that they didn’t even attempt to try and complete the marketing technique correctly. They hear people saying you can make $30,000 in 30 days, and are baffled when they aren’t making this kind of money in their business.

The truth of the matter is that if you want to have success in your online business, you need to promote it to the best of your ability. This means staying up late and working on your business. This means spending more time with your business than you do with your girlfriend. This means creating a daily marketing plan that you need to carry out each day. This means you should wake up 1 hour earlier than you normally do so that you can work on your internet business.

This is called “dedication”. You have to want to pursue the opportunity and seize it right away. To do this, you will need to learn how to do 1 key thing… get traffic. Getting traffic isn’t the hard part. The hard part is getting people to buy from you after they’ve visited your website.

There are all sorts of ways to get traffic to your website. You have classified advertising, SEO, article marketing, link building, offline marketing, flyers, vehicle advertising, billboards, business cards, and even your stationary. All of these techniques (and more) can play a huge role in helping your business to succeed.

One other thing besides traffic that you will want to do is to set up an email marketing campaign. You need something called an “autoresponder” that will send out emails for you on a timely basis… automatically. The best autoresponder services out there are Aweber.com, and Getresponse.com. Aweber even allows you to back up all of your leads just in case you need them for any reason.

There are more tools that you can use to your advantage, and you will learn more about these tools as you progress and develop in internet marketing. For now, soak up as much knowledge as you can, and continue to market your online business like a maniac. The more marketing you do, the higher the probability is that you will earn money in your business.

Don’t get duped by the hype of internet marketing folklore. Stick with proven techniques and continue to market everyday. This is the best thing that you can do for yourself, and for your business.

Good luck with marketing your online business.