Marketing – Increase Website Traffic in a Down Economy

I have designed and developed a number of websites for friends, colleagues and other organizations. It was just within the past year or two that I have taken on the process of actually marketing the same websites that I helped build. After doing much research on the subject, and trying a variety of methods, this one technique I am about to share with you worked better than anything else and that includes paid advertising.

This method worked so well that my one friend tried it on his website and he went from literally zero hits to two thousand hits per day in forty-five days. His patience and hard work had paid off. He still uses it and the last time I spoke to him (about a week ago) he was around five thousand hits per day.

Before I go into the nuts and bolts of the technique I will say this. I don’t care how hard you use this marketing method, if you do not have a website that easy to navigate and pleasant to look at and visit, your web traffic will come to a screeching halt. Any visitors you do receive will leave faster then they arrived. So before you implement this strategy overhaul the website to make sure it is user friendly.

The web marketing technique I am talking about is called article marketing. If you have about forty-five minutes per day, and you can write an educational and informational piece of content that is related to your website’s business, you will excel with this proven method. Here is the best part, it is 100% free. The only thing it will cost you is some of your time.

Here is how it works. You write an educational and informational article that is related to your website that is no less than 500 words in length. You submit your article and a resource box (more on that in a moment) to free article directories on the web. These article directories then in turn display your article to its thousands of visitors to either read directly from their website or their readers can syndicate your article (i.e. make it go viral).

Step one of this process is to write your article. Your article should be no less than 500 words in length. It should educate the reader in something related to your web business. Let’s say you sell power tools. A good article would be, 5 great ways to clean your table saw, or something along the lines like that. This type of article specifically addresses a need of the reader.

The next step, step 2, of this process is to create your resource box. A resource box informs the reader as to who wrote the article and how the reader can get in touch with the writer. The resource box is very important because this is how you are going to get visitors to your website. A typical resource box reads, “John Jones is the owner of XYZ Power Tools. You can learn more about Mr. Jones or XYZ by visiting their website at {insert your web address here}”. As you can see this resource box tells the reader who wrote the article, their relation to power tools, and then gives the website in case the reader wants to contact the writer.

The third and final step to this process is submitting your article and resource box to article directories. Do a Google search on the words “article directory” and you will see plenty to choose from. You only need to select a few. They are free to join and the popular ones receive tens of thousands of hits per day.

Submit your article and resource box to the article directories you have chosen and you are done. Now simply go back to step 1 and do it again tomorrow, and keep doing it on a daily basis. Make it a part of your daily marketing routine for your web business.

If you wrote a good article and you have a website that is user friendly you will see a definitive increase in your website traffic within thirty days. If you write a really good article then your web traffic could explode, because there are visitors to article directories who are looking for content for their blogs and their own websites. If someone comes along that runs a blog related to routers and sees your article on how to clean them, they will post your article, resource box and all, onto their website. Your article has been syndicated. It is now receiving traffic from locations other than the article directories themselves and that is web traffic you just can’t buy anywhere else.

Didn’t I say it would be easy yet require dedication on your part? With this technique you are only limited by the amount of time and effort you put in. I recommend one article every day. More than one and it is overkill and you will burn yourself out. Less than one and you will be doing yourself a disservice.